Wempe Opens New Flagship Rolex Boutique

Posted by Bert on Apr 26, 2013 4:30:50 AM

On May 10th 2012, Wempe Jewelers opened a second store in the US, a boutique dedicated exclusively to their longstanding partner, Rolex.

Rolex presented by Wempe at 665 Fifth Avenue on the ground level of the Rolex building at 53rd Street is located just 2 blocks south of the famous Wempe flagship store at the Peninsula Hotel at 55th Street which continues to offer the finest in name-brand timepieces including Rolex, exquisite jewelry, clocks and watch winders.

Designed by Geneva-based architects, the elegant boutique boasts breathtaking 12-foot ceilings and state-of the-art laser-etched aqua glass, utilizing exceptional materials including Italian leather, imported marble and bronze, and custom-display walls made from European plane wood.

The dazzling selection of Rolex timepieces on display will let every watch enthusiast’s heart beat even faster. The dedicated, multilingual team of sales consultants is being led by Wempe veteran, Maria Smith-Rutten who after 32 years with the company took the helm at the Boutique, ensuring that the Wempe – Rolex philosophies of first class service and excellence will turn every visit into a memorable experience.

She is supported among others by another Wempe original, Mr. Jules Siff, whose knowledge and passion for Rolex is only surpassed by his New York wit and wonderful sense of humor. Mr. Brian Leece, the service manager is a graduate of the Watch Technicum in Lititz PA which is underwritten by Rolex and can handle any task at hand. During the day, clients can also access the Rolex Service department on the 5th floor directly through the boutique.

The Rolex Boutique is the crowning achievement of the two companies’ successful partnership, says Wempe U.S. president, Ruediger Albers.

Topics: Watches, Editorial, featured, Rolex Store, Wempe, Rolex

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