A timepiece collection built for adventure.
Ralph Lauren timepiece collections are a reflection of the company’s unique sensibility, which is divided into four iconic lifestyle design themes: automotive, equestrian, Art Deco and safari. The philosophy behind each of these unique aesthetic categories is to allow customers to imagine Ralph Lauren’s creations in the context of an adventurous lifestyle, exploring themes that are personally meaningful to the designer himself.
The Safari collection is inspired by the rugged beauty of the African landscape and the romance of safari. “When I started out as a designer, I dreamed of going to Africa, to safari,” says Ralph Lauren. “Safari is the dream of adventure. It's about living the life you want and pushing yourself beyond your limitations. It's the dream of experiencing the wild and seeing the farthest reaches of the world.”
It has long been a theme in his apparel and accessories collections. For his Swiss made timepieces, Lauren beautifully contrasts a utilitarian aesthetic with refined elegance, using complex mechanisms to create a collection both at home on the savanna and in the city. When the Ralph Lauren Safari collection of timepieces was introduced at the Madison Avenue boutique in New York City recently, a vintage 1950s Series 1 Land Rover from Lauren’s private collection was on display in front of the boutique. Models dressed in safari themed attire helped to bring the feeling of a luxury safari experience to life for guests.
The watch collection has created a sensation, particularly the Ralph Lauren 45mm Black Safari Flying Tourbillon. The timepiece, in blackened steel, contains the exclusive RL167 self-winding movement, featuring a flying tourbillon, which is visible on the dial. The finishes on this timepiece illustrate the rich detail that is present in all Ralph Lauren timepieces. The shot-blasted stainless steel case has been chemically treated to increase its rigidity, durability and resistance to temperature changes. The elm burl wood finish on the outer dial is reminiscent of the dashboard instrumentation on Ralph Lauren’s prized vintage Bugatti. A black alligator strap adds the final note of understated luxury to this masculine yet refined timekeeper. It is evidence of the rich watchmaking heritage of Ralph Lauren’s manufacturing partner, the Richemont Group.
Ralph Lauren has introduced a number of exciting new timepieces in the Safari collection, including the new 39mm version of its popular RL67 Safari Chronometer, an exceptional timepiece that evokes the romantic vision of an African journey. The RL67 Safari Chronometer has either a 45mm or 39mm case that is made of black “aged” stainless steel, combined with a “weathered” canvas strap to complete the sporty aesthetic. The five different colored canvas straps, all lined with leather, include classic olive green, blue, black and faded versions of the last two, known as “watered down.” Each of these colors was carefully chosen by Ralph Lauren himself to convey the authentic spirit of safari and the appeal of a well-worn colored canvas strap.
The anthracite dial has a matte varnished finish, and the movement, self-winding Caliber RL300-1, is a COSC-certified chronometer. It has an approximately 42-hour power reserve. The numerals are coated with Super-LumiNova so that they are visible even after the sun has set and the safari adventure is over for the day.