Le Vian has been designing timepieces for 18 years, creating unique limited-edition watches that reflect the company’s innovations in trend-setting designs, as well as its specialty in diamond jewelry, particularly natural fancy color Chocolate Diamonds®. This year, Le Vian® is offering new time-pieces that are sexy and sleek in both design and color and coordinate with the company’s best-selling jewelry. The collection exhibits Le Vian’s commitment to be defined as the world’s newest lifestyle brand.
“Up until two years ago we were making mainly limited editions,” says Eddie LeVian, designer and CEO of Le Vian Corp. “With our transformation to representing a lifestyle brand this year, we were compelled to rethink our design and production of Swiss made timepieces to better serve our loyal collectors who desire jewelry that tells time, and who crave pieces that are sleek, curved and sexy, not just scaled down versions of men’s watches.”
“While there are lots of fine Swiss watches,”LeVian says,“what’s absent is the ladies’ fashion diamond timepiece.” The Le Vian® design process with time- pieces is multi-layered. “We create jewelry pieces that tell time, such as the new bangle watch, and we make matching jeweled timepieces that tie into our best- selling designs, including our Chocolate Hero™ and Sea Blue Aquamarine® rings that have sold tens of thousands world- wide.
We also innovate with fashionable fine jewelry timepieces that uniquely combine the color and design trends of the moment,” says LeVian.
The time-pieces incorporate details that mirror the latest trends, including Le Vian’s® Pleated™ and Chocolate Houndstooth™ watches, the latter which features the Unitas 6497, a unique mechanical Swiss movement style where the dial rotates, not only to expose the movement, but also to indicate the passing hours. “Other timepieces mirror recognizable elements of our lifestyle collections, such as the repeating Le Vian® logo pattern seen in our bags and scarves,” explains LeVian. “Our ultimate goal is to create a seamless look that brings together all of a woman’s accessories, each piece complementary to the others; the color, straps and dials of the watches mirroring the patterns, materials and designs in Le Vian®’s jewelry, scarves, bags, belts and shoes,” adds LeVian.
The newest jewelry timepieces from Le Vian® will be priced similarly to its jewelry collections, ranging in price from $1000-$5000. “Our goal is to make chic diamond timepieces which are affordable and combine Le Vian®’s expert innovation with trendsetting design and color,” says LeVian. The company is known for its mastery of color.
This is harnessed not just in the form of colored diamonds and gemstones, but in the different colors of gold used; Le Vian®’s proprietary Vanilla Gold®, Honey Gold™ and its highly successful flavor of Strawberry Gold®.
“We complement the gems in our timepieces in the same manner as our jewelry, with flavors of PVD coated steel in Chocolate™, Vanilla™, Honey™, Blackberry™, and Strawberry™. This application of color, combined with diamonds and innovative design concepts, makes them very wearable,” says LeVian. “We think it’s going to revolutionize the industry.”
“We are reinventing the fine jewelry timepiece,” says LeVian. “As designers of the world’s best-selling brand of fashion diamond jewelry, we bring the exacting eye of a jeweler, which we use to distinguish ourselves as a lifestyle brand. We have a pulse on the trends from the red carpet to Main Street. We are now applying this expertise to our timepiece division. Each timepiece is created like our jewelry, beginning with an original pencil and paper sketch. Our years of catering to women with our varied collections gives us an insight into how they think, how they wear color, what they want to wear to complement their jewelry and accentuate their beauty.”