Denis Boulle was born in Mauritius, lived in Cape Town and went to school in England. Today, he is a prominent jeweler in Dallas. He explains: “Back in 1979, I met some oil tycoons from Dallas in London. A few months later, I vacationed in the United States and stopped in Dallas to meet up with the same gentlemen. I fell in love with the city of Dallas.”
Four years later, Denis and his wife, Karen, established deBoulle Diamond and Jewelry, with the aim of creating a luxury shopping experience in comfortable surroundings. Some of the world’s most coveted watch brands are displayed in the 13,600-square-foot custom-built deBoulle building, including Bell & Ross, Blancpain, Breguet, Buccellati, Corum, F. P. Journe, Girard-Perregaux, Graham London, Gruebel Forsey, Jaeger-LeCoultre, Rolex, Patek Philippe and Tudor. Jewelry brands include Buccellati, and Erica Courtney. There is also a gun room with new and pre-owned Holland Guns, clothing and accessories.
In 1983, Karen Boulle began designing jewelry. The deBoulle Collection® is a unique collection that offers a wonderful selection of meticulously handcrafted and beautifully designed fine jewelry in 18k gold or platinum with diamonds and gemstones.
“It’s an eclectic mix that provides a complete range of fine jewelry from beautiful everyday/every event diamond earrings to elegant, stately earrings, necklaces, bracelets and rings for the most special red carpet occasions,” says Karen.
The store is also renowned for its estate jewelry, with an extensive collection that includes designers such as Van Cleef & Arpels, Boucheron, Buccellati, Bulgari, Cartier, Chaumet, Barry Kieselstien-Cord, Henry Dunay, Fred, Graff, Hammerman, Oscar Heyman, Kwiat, Krypell, Jean Mahie, Mauboussin, Jean Schlumberger, Seaman Schepps, H. Stern, Tiffany & Co., David Webb and Harry Winston.
“Our estate jewelry sets us apart from other retailers,” says Denis. “We buy, sell and trade jewelry and timepieces. For deBoulle, the Estate Collection is win-win. The store gets to showcase some unique and interesting pieces of jewelry, and the customers can trade in jewelry they are no longer wearing. Thus, we can offer a wider range of choices in the store, from our own deBoulle Collection, top designers and wonderful estate pieces.
Denis and Karen take pride in their community involvement. “Our customers are extremely loyal to our store and they are our friends. They are often involved in charitable organizations that Karen and I are part of as well. Giving back to the community is a fundamental part of human nature,” says Denis.
One of those friends led to deBoulle’s involvement in amateur racing, and the formation of the deBoulle team. “About 20 years ago, a client loaned me his Ferrari. I immediately fell in love with the noise and the engine,” says Denis. “Shortly after this, Ferrari invited my son Nick, and I out to the track. We had so much fun that day, and my son shares my passion as well. He began racing professionally, and deBoulle Motorsports went three for three back in May!”
Given Denis’s love for Ferraris, his concession to part with his own Ferrari for a client on one occasion is an indication of his dedication to customer service. “A few years ago, we had a customer come in. He was mesmerized by a four-million-dollar ruby ring that he had to have. The only caveat was he also wanted me to throw in my new Ferrari. After much deliberation, I agreed. His wife came in the next day, and she said she hated rubies! Needless to say the deal was off; bittersweet, but I did get to keep the car!