De Grisogono celebrates the cast of “The Expendables 3”

Posted by Carol Besler on Aug 15, 2014 8:10:21 AM

The 15th Anniversary edition of the Instrumento Uno.

Every action hero needs an elegant watch to wear not just on the red carpet, but to the parties that celebrate their latest films. Both the elegant watch and the commemorative party were provided by de Grisogono during the International Film Festival held in Cannes this May.

Sylvester Stallone, Jason Statham, Arnold Schwarzenegger, Mel Gibson, Harrison Ford, Wesley Snipes, Antonio Banderas, Dolph Lundgren, Randy Couture, Kellan Lutz, Victor Ortiz, Glen Powell, Kelsey Grammer and Patrik Hughes wore a special edition of the de Grisogono Instrumento Uno watch to the party. It was the largest gathering of actors from a single film to appear together on the Croisette, the legendary promenade in Cannes. The event was held at the Hotel Martinez, hosted by de Grisogono founder and creative director Fawaz Gruosi.

The caseback of the Instrumento Uno features the signature of Fawaz Gruosi.

Gruosi presented each of the actors with a watch from the special series, which celebrates the 15th anniversary of the Instrumento Uno collection. The masculine timepiece has become a contemporary classic for the brand, and the limited edition Expendables 3 piece was inspired by the the colors in the film – red and black.

“The 15th Anniversary edition of our iconic Instrumento Uno pays tribute to our origins and looks to the bright future of our brand,” says Fawaz Gruosi, president and founder of de Grisogono. The red and black colors of the watch, he says, are iconic to the brand. “Black is the color of the diamonds that have set our House apart since its creation, and spearheaded the use of black diamonds in high jewelry. Red represents the strength and energy of fire, which animates and drives our passion. Because the watch has a very strong and powerful image, its association with the production of “The Expendables 3” was a natural fit.”

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The case is made of stainless steel that is treated with a black PVD finish. Bright red hands and Arabic numerals contrast with the black guilloched dial. The watch is fitted with a self-winding mechanical movement, and functions include a dual time zone display and a large date display, as well as hours and minutes. The hand-stitched black alligator skin strap is lined with red leather and inscribed on the inside with the de Grisogono logo. The signature of Fawaz is printed on the sapphire crystal caseback. The watch is limited to 100 pieces.

Topics: Watches, Editorial, featured, De Grisogono

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