Being an individual wholly engrossed in the beauty of design and craftsmanship, Evan Yurman has little interest in formal titles. When asked, he wavers: “creative director ... no, design director ... creative and design director of men’s jewelry and timepieces ... men’s and ladies’ timepieces ...” This equivocation should not in any way suggest that Evan Yurman does not take his role at David Yurman seriously. It’s just that he believes the work he does is more important than the title he holds.
So far, Evan’s approach to design and business is not unlike that of his parents: one part down-to-earth and one part highly sophisticated. Evan starts with the basics of design, proceeds with the sense of freedom to follow his instincts, and finishes with a self-imposed reality check. “I can’t just be inspired,” he says. “I have to be responsive to the market, and do a proper analysis of what else is out there. We try to fill a niche. We started this on the basis that there were really no American luxury timepieces [by which he means American-designed; Yurman watches are Swiss-made, at the company’s watch division in La Chaux-de-Fonds]. We’re an American company, designing watches in America for the American sensibility.”
Most recently, Evan’s domain of inspiration has led to the creation of the newest timepiece design, The David Yurman Revolution collection. Designed for the adventurous American man, “The Revolution” collection is unlike any timepiece collection that David Yurman has created to date. “The Revolution” artfully juxtaposes materials, finishes and textures to achieve a look and feel that is at once sporty and sophisticated. Both watches in the collection – an automatic and a chronograph – feature fine Swiss automatic movements. The automatic houses an ETA 2892, featuring hours, minutes, seconds and a date window, 21 jewels and a 42-hour power reserve. The chronograph sports a Valjoux 7753 movement, featuring a 30 minutes subdial at the 3 position; hours subdial at the 6 position; seconds subdial at the 9 position; date window between the 4th and 5th hours and 27 jewels and a 48 hour power reserve.
The sapphire crystal has a double-sided, anti-reflective coating, and the multi-layer galvanic dial is available in black or silver. It features a guilloché outer zone, coarse grain center zone and applied Arabic numerals and indexes treated with Super Lumi-Nova. The components are housed in a round stainless steel or 18k rose gold case, with a rubber side insert and crown protectors. The screw-down crown and screw-down caseback offer water resistance to 100 meters (330 feet). The watch provides the wearer with the trademark David Yurman relaxed, elegant look when paired with a suit, as well as a reliable and rugged timepiece for the adventurous soul.
“We think about what men want,” Evan says. “Of course, the technical aspect has to be there – men always want to take things apart and (maybe) put them back together, so there is a tactile aspect. But we are also interested in the back story, and the question men subconsciously ask themselves when they buy something: ‘how does this align with my idealized image of myself.’ The Swiss play on the sensibility of the European man. We try to capture the sensibility of the American man and his lifestyle.” He explains: “European men tend to be more refined. American men can be a little more rugged, tougher, adventurous, open, free and, of course, revolutionary – they represent the things that have made America what it is.”
“America is so rich and diverse, as both a landscape and a culture. Our designs can be anything – a celebration of such a broad range of motifs, from auto making to aeronautics, to undersea exploration.”
The result of this love for American design has matured into an impressive collection of antiquities from American folk art to vintage Harley Davidsons and the tools of American workers from centuries past. These sources of inspiration always remain nearby, within the David Yurman headquarters.
For the David Yurman brand then, it seems that the new David Yurman Revolution collection seems aptly named. Evan’s approach, while steeped in Yurman tradition, is also something new, bold and something for the adventurous American man.
In keeping with the Yurmans’ respect for American design and ingenuity, comes the brand’s first limited edition timepiece collaboration. This year marks the 50th anniversary of another beloved American brand – Shelby American. Carroll Shelby, creator of the iconic Shelby Cobra and other landmark sports cars, is synonymous with American pride, as the company to continuously defeat Ferrari and other European marks on world circuits throughout the 1960s.
Evan Yurman is no stranger to the craft and pursuit of fine automobiles; his own garage features several cars, including a 1970 Winston Cup powered Mustang and a museum-ready BelAir. On April 5th, Shelby unveiled its most powerful car yet, the Shelby 1000 – a car capable of shattering the 200mph mark.
In celebration of the Shelby 1000 comes the Limited Edition David Yurman Revolution™ Shelby 1000 timepiece. Based on The Revolution watch design, the Limited Edition Shelby 1000 timepiece also sports a stealth, 43.5mm stainless steel and rubber case, which houses the Swiss automatic chronograph Valjoux 7753 movement. A tachymeter is engraved on the bezel, allowing the wearer to log lap times with ease. The iconic Shelby Cobra insignia is hand-finished and applied to the multi-layer galvanic dial, which is accentuated by vertical, guilloché racing stripes. A highly textured natural rubber strap, inspired by the cobra snake belly, keeps the timepiece secure and the caseback, like every special car to roll out of Shelby’s American’s factory, is etched with Carol Shelby’s signature. Ultimately, Shelby 1000 timepieces are a true testament to David Yurman’s celebrated design aesthetic, artistic disposition and passion for creating fine precision timepieces.
David Yurman will produce a limited edition of 150 of the black version and a limited numbered production of the steel version of the timepiece, which will be available at David Yurman retail stores, select authorized David Yurman timepiece retailers and at www.davidyurman.com.