Citizen times the world

Posted by Carol Besler on Apr 15, 2014 8:34:43 AM

The Citizen L Series has a mother-of-pearl dial, a steel case and is set with diamonds. The watch is inspired by the morning dew, and it is powered by Citizen Eco-Drive light technology.

Citizen Watch celebrates the next generation of its satellite technology not only with a new timepiece – Eco-Drive Satellite Wave F100 – but also with a new booth installation at Baselworld. In creating the installation, award-winning, Paris-based Japanese architect Tsuyoshi Tane “tried to imagine how one would have experienced the beginning of time.” Thus, he came up with the theme “Compressed Time,” reflecting the concept that the beginning of time is the beginning of light. The Satellite Wave F100 is powered by light, using Citizen’s proprietary Eco-Drive technology, and captures time information sent from satellites orbiting in space with a signal speed of approximately three seconds. This represents the world’s fastest satellite signal reception speed.

“Compressed Time” is inspired by the vision of a future where compressed light pushes technological innovation and makes it instantaneous. “We began by thinking about the installation as the watch from the beginning of time, time that begins from the compressed time in one second,” says Tsuyoshi. As the beginning of time is equivalent to the birth of light, we are trying to create an image in which the space experience of the installation is inseparable from the notion of light and time, with the movement of light being the flow of time,” says Tsuyoshi.

The theme of light allows Citizen to celebrate its Eco-Drive technology, which harnesses light to power the watch. “Light always delivers us surprises above and beyond our imagination,” says Tsuyoshi, adding, “I am awed by Citizen’s belief in developing watches that convert light into time, exploring mankind’s uncharted realm of possibilities, and always thinking of the people that use them.”

The Eco-Drive Satellite Wave F100 is powered by light, using Citizen’s proprietary Eco-Drive technology, and captures time information sent from satellites orbiting in space.

In 2011, Citizen took watch technology to new heights, when it launched the first Eco-Drive Satellite Wave, capable of being in sync with satellites in space to display accurate time anywhere in the world. Two years later, Eco-Drive Satellite Wave–Air debuted with a full-metal case and the world’s fastest signal reception speed, thanks to radically improved antennae sensitivity. Since its inception, the Eco-Drive Satellite Wave series has enjoyed accolades from around the world. The latest version, the Citizen Eco-Drive Satellite Wave F100, is thinner and lighter than its predecessors, and can display the time in 40 different time zones.The case is made of lightweight titanium, and the hollowed push buttons design at 2 o’clock and 4 o’clock simulate the fuselage of navigational satellites. Finally, the watch is also the world’s thinnest light-powered satellite synchronized watch, at 12.4mm thick.

Citizen’s dedication to light-powered technology is reflected in the booth design at Baselworld this year. Silver-colored metal dial plates, the component on which a watch movement is built, are suspended on wires to create a sense of the connection between the movement of light and the flow of time. The overall feeling is celestial, with the plates seemingly floating in space, where the new Eco-Drive Satellite Wave receives its signals for the world’s time zones.

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Topics: Watches, Editorial, featured, Citize, Citizen

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