The Bulgari Roma was created in 1975, the same year Bill Gates founded Microsoft. Flared pants and high boots were in fashion, and watches were slim and minimalist, with digital technology just emerging. The Bulgari Roma was revolutionary for its time. The movement was digital, and it was the first fashion watch to be marked prominently with its maker’s logo, which was engraved on the Roma’s wide bezel. The Roma was produced as a one-off special edition, as a gift for the best 100 clients of founder Sotirio Bulgari. It was also a tribute to the beauty and influence of Rome: the engraved logo was inspired by the mark of sovereignty on ancient Roman coins, and the braided strap – a departure from the bracelet straps of the day – was made of plaited rope with leather trim, reminiscent of ropes used by the ancient Romans. Thus, modern elements were combined with classic references, and an iconic timepiece was born. Orders for the watch flooded in from all over the world (from both men and from women), and Bulgari decided to extend its production, introducing an analog series with traditional hour markers and two hands, called Bulgari-Bulgari.