Bruce Shawkey

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Historic Tavannes: Rebuilding the Brand

This advertisement by Tavannes was used for years, beginning in the late 1930s, to symbolize its preeminence as the world's fourth-largest watch manufacturer. The artist's rendering shows the five factories located in Tavannes (the company's headquarters); Neuchatel; La Joux; La Chaux de Fonds; and LeLocle. Combined, the factories made 4,000 finished pieces a day.
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